Intelligence

Evidence on supporters, clubs, commercial opportunity and markets.

Published analysis from our research programme. Everything here is produced in house and appears automatically the moment it is published or reaches its scheduled release time.

Latest intelligence

Research in development

Our first published intelligence is in preparation. New work appears here automatically as it is released.

See the research programme

What we analyse

Commercial & Brand Intelligence

Help sports organisations and brands identify commercially valuable opportunities.

Governing Body & Federation Intelligence

Bespoke intelligence projects for organisations needing deeper analysis.

Fan & Audience Intelligence

Study why supporters behave the way they do.

Club & Team Intelligence

Help clubs and sports teams understand their position, opportunities and challenges.

See how we work