Services
What we analyse.
Six areas of work, each built on the same method: study the people, test the evidence, state the commercial implication.
Commercial & Brand Intelligence
Help brands and sports organisations identify commercially valuable opportunities created by structural change in sport.
- Sponsorship fit
- Brand perception
- Audience opportunity mapping
- Youth audience strategy
- Channel displacement analysis
- Marketability assessment
Governing Body & Federation Intelligence
Research and advisory for governing bodies and federations navigating participation, policy and commercial change.
- Participation intelligence
- Policy impact analysis
- Audience and demographic research
- Market studies
- Strategic recommendations
- Commissioned intelligence
Sports Tourism Intelligence
Intelligence for hospitality, tourism and travel organisations operating in and around sport.
- Sports tourist profiling
- Destination opportunity analysis
- Event impact research
- Hospitality strategy
- Travel behaviour intelligence
- Market entry advisory
Athlete Sociology
Understanding the sociological and psychological arc of an athletic career, from development through peak performance to post-career identity.
- Career arc sociology
- Financial perception and transition
- Post-career identity
- Locker room and team dynamics
- Cultural adaptation
- Athlete marketability
Fan & Audience Intelligence
Study why supporters and audiences behave the way they do.
- Fan behaviour
- Demographics
- Spending
- Travel
- Loyalty
- Trust
Club & Team Intelligence
Help clubs and sports teams understand their position, opportunities and challenges.
- Club and team reviews
- Supporter sentiment
- Fan growth opportunities
- Club identity
- Market positioning
- Competitor analysis
Intelligence Built Around Your Organisation
Athagora produces bespoke reports designed around the questions clubs and sports organisations actually need answered.
- Where will brands reach young audiences after the social media ban?
- Which markets offer the greatest commercial opportunity for our sport or organisation?
- How will this policy or structural change affect our audience and revenue?
- What does the evidence say about how our target community relates to sport?
- Which sponsorship or partnership categories genuinely align with our audience?
- How should we adapt our strategy for a new geography or market?
- What is the sociological profile of the sports tourist we are trying to attract?
- How do we retain and develop athletes in ways that account for their social and cultural background?
Who we work with
- Brands & Sponsors
- Governing Bodies
- Professional Clubs
- Sports Federations
- Hospitality & Tourism Operators
- Athlete Associations & Agencies