Services

What we analyse.

Four areas of work, each built on the same method: study the people, test the evidence, state the commercial implication.

Commercial & Brand Intelligence

Help sports organisations and brands identify commercially valuable opportunities.

Sponsorship fit
Brand perception
Audience opportunity
Marketability
Youth audience strategy
Channel displacement analysis
Commercial partnerships
Player marketability
Fan purchasing behaviour
Market expansion
Sponsorship strategy

Governing Body & Federation Intelligence

Bespoke intelligence projects for organisations needing deeper analysis.

Participation intelligence
Policy impact analysis
Audience and demographic research
Market studies
Strategic recommendations
Commissioned intelligence

Fan & Audience Intelligence

Study why supporters behave the way they do.

Fan behaviour
Demographics
Spending
Travel
Loyalty
Trust
Social and cultural factors
Digital behaviour
Younger audiences
International supporters
Fan segmentation

Club & Team Intelligence

Help clubs and sports teams understand their position, opportunities and challenges.

Club and team reviews
Supporter sentiment
Fan growth opportunities
Club identity
Market positioning
Competitor analysis
Commercial opportunities
Matchday experience
International audience potential
Strategic reports

Intelligence Built Around Your Organisation

Athagora produces bespoke reports designed around the questions clubs and sports organisations actually need answered.

What do supporters currently think about our club?
Which supporter groups are we failing to reach?
What commercial opportunities exist within our audience?
How does our identity compare with competing clubs?
Which markets offer realistic international growth?
What factors are affecting attendance or engagement?
Which sponsorship categories best align with our supporters?
How can our matchday experience improve?

Commission a Report

Who we work with

Brands & Sponsors
Governing Bodies
Professional institutions
Sports Federations