Legal Centre
Legal & Standards
The principles that govern our research, our use of information and the way we work.
Athagora studies the people, cultures, communities and commercial forces around sport. That work carries responsibilities.
Our standards are built around four principles.
01
Independence
A client can commission a question. They cannot purchase a conclusion.
02
Dignity
Athletes, supporters and communities are people before they are data points.
03
Evidence
We distinguish between what the evidence shows, what we interpret from it and what we recommend.
04
Accountability
We remain responsible for our research, including work produced with the assistance of technology.
Policies and standards
Eight documents setting out how Athagora operates, what readers and clients can expect and how we can be challenged.
Policy 01
Terms & Conditions
The rules governing use of Athagora, our website, research and published intelligence.
ReadPolicy 02
Privacy Notice
How Athagora collects, uses, protects and retains personal information.
ReadPolicy 03
Cookie & Tracking Technology Policy
What technologies our website uses and the choices available to visitors.
ReadPolicy 04
Research Integrity & Editorial Standards
How Athagora investigates questions, assesses evidence, publishes findings and corrects mistakes.
ReadPolicy 05
Research Ethics & Participation
How Athagora treats people who contribute to research, including children and potentially vulnerable participants.
ReadPolicy 06
Data, AI & Technology Principles
How technology supports Athagora research without replacing human judgement or responsibility.
ReadPolicy 07
Independence, Funding & Conflicts Policy
How Athagora protects the integrity of its work when research is commissioned, funded or commercially sensitive.
ReadPolicy 08
Corrections, Challenges & Complaints
How to challenge an Athagora finding, report an error or raise a concern about our work.
Read
Our standard
Athagora exists to understand sport more intelligently.
That means looking beyond the surface of statistics to the people, communities, environments and institutions behind them.
We want our work to be commercially useful without becoming commercially obedient.
We want technology to improve our research without replacing judgement.
We want to investigate people without forgetting their dignity.
Evidence can change. Our conclusions can change with it.
Sociology is the lens. Data is the proof. A commercial decision is the output.